Hi there. I'm a copywriter named Curt.

I'm lucky enough to do what I love.

It all started for me in my early teens. I was fascinated by just about every aspect of advertising. But I quickly realized that my best chance of making a go at this business was not by organizing jobs, planning media, or designing brochures—it was by concepting ideas and writing copy. I've been fortunate to have done just that over the course of my career, working on some of the most recognizable brands in America and selling everything from drywall to chicken along the way.

The samples below represent work I'm proud to call my own. I invite you to take a look and reach out if you'd like to get to know me better.

K-12 Campaign

We developed a brand campaign to let School Foodservice Directors know that PepsiCo shares their passion to please students.

Foodservice Launch

The demand for plant-based protein offerings is, well, growing. By leaps and bounds. And Tyson Foodservice had entered the category with the introduction of its Raised & Rooted™ line. We created a multifaceted campaign to communicate the product’s delicious flavor and unlimited menu versatility.

New Product Introduction

Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. Just to name a few. They’re also just plain fun to eat and a great appetizer option for foodservice operators. As it turns out, we noticed these chips are actually one more thing: shark fins! So we took that visual idea and swam with it.

Social Media Toolkit

Digital Ad

Foodservice Launch

Named after a beach town in Australia and made on a farm in Colorado, noosa is a brand of super premium yoghurt (yep, with a fancy “h” and all). We were tasked to communicate all the adoration the brand already enjoys at retail to a new foodservice buyer. Our campaign let operators know this is no ordinary grab-n-go product—it’s grab-n-go-ohh!

Brand Poster

Product Ad

A Compelling Case

Tyson Foodservice wanted to let potential customers know that the company offers so much more than just quality products. So we built a compelling case. Literally.

Building More Than Pizza

For many pizza operators, giving back is a passion that goes beyond the walls of their establishments. Hillshire Farm wanted to identify operators who are making a real difference in their communities—and reward them with a chance to win $15,000 to carry out their philanthropic efforts.

We created this video to deliver the message online.

Promotional Video

Even Tough Guys Do It

In mid 2020, the city of Springfield wanted to encourage citizens to adhere to its mask mandate. So, they reached out to the public for ideas. This video was one of the five finalists. Personally, I think it's "crazy" it didn't win. ;)

"Wear a Mask" PSA Video

Long-form copy

I've written a good amount of long-form copy over the years as well. Here are a few sample blog posts I ghost wrote for Sweet Street, a premium dessert supplier for the foodservice industry.

The Many Luscious Layers of Cake Explored (View post)

Drinkable Desserts (View post)

The Cravability of Caramel (View post)

Seasonal Desserts (View post)

I also wrote articles for Butler Manufacturing's Building Profit quarterly magazine, which profiles various construction projects featuring Butler building systems.

Building Profit Spring 2013 (View publication)

Building Profit Summer 2013 (View publication)

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